Important real life campaign also part of tv storyline
Have you ever watched a show where the plot focuses on an ad campaign run by one of the show’s characters? This has happened to me a couple of times with my soaps. All My Children characters run a business and occasionally the pretend company’s advertising coincides with the real deal. Right now is one of those times. Recently on All My Children they’ve been mentioning the Campbell’s Go Red For Women movement, along with the mention of the color red and heart disease. Turns out this one’s for real!
February is American Heart Month. The leading cause of death in American men and women is heart disease. To promote public awareness about this killer disease Campbell’s is running the Go Red For Movement. Along with offering valuable facts about heart disease and a personal risk assessment tool, the Campbell’s Go Red For Women website features three dresses created by designer Lisa Perry that the public can vote on. The dress that receives the most votes by January 30 is the one Toni Braxton will wear at the Women’s Day Red Dress Awards being held to kick off American Heart month. For each vote cast on the Campbell’s Go Red For Women website Campbell’s will donate $1 toward the funding of public awareness campaigns to educate people about this deadly disease.
Please take a moment to vote because it’s so important and could help so many people.