By now most of the free world knows that Michael Phelps won 8 gold medals in the Olympics this year. He’s scheduled to make a bunch of television appearances including Oprah, Saturday Night Live, Entourage and the Video Music Awards, and he’s already appeared on several shows including Today and The Early Show. This week it was announced that he’ll have a book about winning the eight gold medals out in December called Built To Succeed. I didn’t even realize he’s already got a book out called Beneath The Surface, which came out in 2005. If he makes it into a movie and does enough radio he’ll be the new king of all media (that’d be a good thing as I can’t stand Howard Stern).