Wondering who is running ads in the Superbowl

Are you wondering who will be running ads in this year’s Super Bowl? I was watching the news on a New York ABC affiliate and Bill Weir was doing a piece on the concept of a Presidential candidate running a Superbowl ad. He quoted ads for this year’s Bowl as costing $100,000 per second. Wow! He discussed how that type of money could buy hundreds of television ads in major markets, and how ads could be tailored to meet different demographics. But, he did point out a fact that I didn’t know. You may or may not remember in the 2006 Superbowl, the company Godaddy ran an ad where a woman in a courtroom lost part of her shirt. Well, apparently Godaddy spent half of their annual advertising budget on that one ad spot. Godaddy announced that at one week later their global market share was up 56%. Weir closed with the thought that if a candidate backed a sports team, it should be the winner. I’d never thought about a candidate in a political race advertising in the Superbowl before, but I sure would be curious to see what one would come up with if they did.

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