Fox Business Network channel premieres today
News Corp.’s Rupert Murdoch has something new to play with and he doesn’t want to share. The new item I speak of is the brand new Fox Business Network channel, which debuts today. What doesn’t he want to share? The television market, of course. He wants to take the number one spot that CNBC currently possesses. (Wow possesses has a lot of s’s.) The target market? Middle class everyday people, including amateur investors. FBN wants the consumer market, so it appears they will be putting extra efforts into the time slots after the market closes. How he’s going to try and win the spot? By entertaining the viewers and making things easy to understand. It’ll take some time to see if the channel accomplishes the goal. The channel starts making its way into thirty million homes today 10/15/07.

