I’m sure by now you, like me, have noticed the abundance of commercials for “affordable” health insurance and term life insurance quotes. These commercials often say something costs as low as “x cents a day” but give you no real details and no idea of what fine print or qualifications that might be attached. What I’d like to see as a solution to this is a commercial that shows a price chart after stating its message. Let’s cut through the bull and get to the bottom line. What do you think? Would you find that type of tv advertising valuable?